BlueIndy
Bolloré Group, a French conglomerate, partnered with ESN to bring its all-electric, point-to-point car sharing model to Indianapolis, its first North American city launch. Bollore Group leveraged its successful Paris-based business model, called Autolib, and replicated it in Indianapolis in 2015.
Bolloré contracted with ESN’s consulting services for project planning, management, and site design. Branded as “BlueIndy,” the public launch was held in September 2015, and became the fastest growing EV car sharing programs of Bolloré’s launch cities, which include Paris and London. BlueIndy was supported by $51 million in private-public partnerships, Bollore Group is an international ESN partner gained due to the success of Project Plug-IN.
Indianapolis has reinvented itself by providing access to electric vehicles that you can pick up near home and drop off near your destination. In September 2015, Bolloré’s all-electric carsharing service named BlueIndy launched in Indianapolis, its first U.S. market. By early 2017, BlueIndy plans to have 500 cars at up to 200 stations conveniently located around the city.
Our leverage has helped BlueIndy’s strengths to collectively make up a world-class energy technology cluster that spans the “energy ecosystem.” Our main goal is to grow the advanced energy technology sector in Indiana and beyond. Our mission is to take a collaborative approach to addressing our greatest energy needs through our diverse network of partners. We collaborate with many emerging technology and vehicle companies, like Blue Indy, to help foster the growth of renewable energy and energy efficiency. Our leverage and network of industry experts help provide a variety of services geared toward advancing this technology, including:
- multi-company collaborative projects
- consulting services
- strategic workshops
- planning
- research
Indianapolis continues to be recognized as a leader in transportation electrification. BlueIndy’s emerging growth in Indianapolis is now being mentioned nationally alongside its sister programs in Paris and London.
The New York Times published two articles within several days of each other describing the unique technology BlueIndy (and its sister programs in Paris and London) offers to Indianapolis, as well as highlighting the significance of the added transportation option for visitors and residents alike.
Objectives
Benefits
BlueIndy became the fastest growing EV car sharing program of Bolloré’s launch cities, which include Paris and London. 500 cars and 1,000 individual charging structures were added to the city’s infrastructure.
Impact
Project Partners
Media and Press
